Mr. Tsegaye Alemayehu

Tsegaye Alemayehu’s Business Overview:

  • Visionary businessman with diverse interests in Ethiopia and UAE.
  • Started with BT Digital Business Bridge PLC (advertising) in Ethiopia.
  • Ventured into hospitality in 2009 with Yeha Hotel in Axum.
  • Engaged in real estate development in Ethiopia.
  • Operates internationally with Ural Auto Consulting FZE in Dubai (automotive import/distribution) since 2009, with a USD 60 million annual turnover (2018).

Ethiopian Business Ventures:

  • BT Digital Advert Business PLC:
    • Major advertising company with modern, high-quality printing machines (e.g., Zund Flatbed, Roal Trollnur).
    • Serves prestigious clients like Ethiopian Airlines, Pepsi, and Commercial Bank of Ethiopia.
    • Total asset of USD 400,000.00, averaging USD 555,500.00 yearly revenue (last three years).
    • Strategies for growth: long-term corporate relationships, qualified marketing staff, market expansion, timely receivable collection.

  • BT Electro-mechanical Works Business Entity:

    • Imports and sells generating sets.
    • Secured bids totaling USD 50,000.00.
  • BT International Trade Business Entity:
    • Supplies chemical, engineering products, and raw materials.
    • Previously constrained by foreign currency, now poised for growth due to diaspora foreign currency policy changes and improving economic conditions.

Yeha Hotel Axum (Hospitality):

  • Currently a three-star hotel with 63 rooms in Axum, offering historical views.
  • Generates USD 1 million annual revenue.
  • Planned upgrade to a five-star resort hotel (222 rooms, including bungalows, various restaurants, conference halls, swimming pools, spa, cable car).
  • Estimated project cost: USD 75,164,535.71.
  • Aims to address the shortage of high-quality hotel services in Axum, a major tourist hub.

Real Estate (Addis Ababa):

  • Secured 30,000 m2 of land in Addis Ababa for residential and commercial development.
  • Land estimated to be worth USD 33 million.
  • Construction commencement expected soon, supported by own contribution and diaspora foreign currency policy changes.