Mr. Tsegaye Alemayehu

Tsegaye Alemayehu’s Business Overview:

  • Visionary businessman with diverse interests in Ethiopia and UAE.
  • Started with BT Digital Business Bridge PLC (advertising) in Ethiopia.
  • Ventured into hospitality in 2009 with Yeha Hotel in Axum.
  • Engaged in real estate development in Ethiopia.
  • Operates internationally with Ural Auto Consulting FZE in Dubai (automotive import/distribution) since 2009, with a USD 60 million annual turnover (2018).

Ethiopian Business Ventures:

  • BT Digital Advert Business PLC:
    • Major advertising company with modern, high-quality printing machines (e.g., Zund Flatbed, Roal Trollnur).
    • Serves prestigious clients like Ethiopian Airlines, Pepsi, and Commercial Bank of Ethiopia.
    • Total asset of USD 400,000.00, averaging USD 555,500.00 yearly revenue (last three years).
    • Strategies for growth: long-term corporate relationships, qualified marketing staff, market expansion, timely receivable collection.

  • BT Electro-mechanical Works Business Entity:

    • Imports and sells generating sets.
    • Secured bids totaling USD 50,000.00.
  • BT International Trade Business Entity:
    • Supplies chemical, engineering products, and raw materials.
    • Previously constrained by foreign currency, now poised for growth due to diaspora foreign currency policy changes and improving economic conditions.

Yeha Hotel Axum (Hospitality):

  • Currently a three-star hotel with 63 rooms in Axum, offering historical views.
  • Generates USD 1 million annual revenue.
  • Planned upgrade to a five-star resort hotel (222 rooms, including bungalows, various restaurants, conference halls, swimming pools, spa, cable car).
  • Estimated project cost: USD 75,164,535.71.
  • Aims to address the shortage of high-quality hotel services in Axum, a major tourist hub.

Real Estate (Addis Ababa):

  • Secured 30,000 m2 of land in Addis Ababa for residential and commercial development.
  • Land estimated to be worth USD 33 million.
  • Construction commencement expected soon, supported by own contribution and diaspora foreign currency policy changes.

Strong Roots Technologies

SRT is ICT & Cyber Security Service provider company offering cutting-edge technology solutions to meet the dynamic needs of businesses and individuals. Since its Inception, SRT, a paramount end-to-end digital solutions provider with more than 5 years of experience, 2 regional offices, offers the region’s broadest portfolio, which includes industry-leading digital infrastructure, digital business solutions, Cybersecurity, HPC & AI Solutions, and Software related services.

Strong Roots Technologies

M Irfan

Executive Director

Let’s Work Together to Create Your Perfect Marketing Strategy

Trust

We believe everyone embracing the values of the firm will do what is best for the client, each other and for the business. We expect people to perform their job and be accountable. SRT demonstrates openness and honesty in business relationships.

Mutual Respect

We treat everyone with dignity and courtesy and make everyone feel important and able to make a contribution. We listen without interruption when someone is speaking and make no distinction based on position.

Teamwork

We recognise the potential for teams to produce superior results over what team members could achieve as individuals. We believe that teaming is the balanced involvement of all relevant functions and accepts and supports team decisions after individual views have been expressed.

Empowerment

We believe people must work in an environment where they feel enabled to make decisions that contribute to client satisfaction and performance of the firm. We define the boundaries of accountability and freedom to act, but remains flexible to meet changing business needs.

Continuous Improvement

We recognise everything we do as a process that can be eliminated, simplified or improved. SRT asks “How can it be improved?” rather than “Does it need to be improved?”.

Client Satisfaction

We delight our clients by exceeding their expectations. We listen to clients. We actively solicit input from clients for important decisions and always assume the client has something to contribute. SRT always asks, “How can I better serve the client?” We respond with urgency to clients’ feedback, including both complaints and suggestions.

The Strong Roots Technologies Communications System

We deliver what we promise to each other and to our clients. We recognize action rather than rhetoric as the true measurement of commitment

Vision

Evolving customers through innovative & integrated solutions. Our vision is to be among Top Market Leaders, providing efficient and economical turnkey solutions that exceed expectations.

Mission

Evolving customers through innovative & integrated solutions. Our vision is to be among Top Market Leaders, providing efficient and economical turnkey solutions that exceed expectations.

Philosophy

Each client is our top priority. We specialize in providing innovative, energy-efficient, and cost-effective solutions that respond directly to each client’s needs. Our nationwide reputation as a leader in Tech Communications has been fostered by our experienced staff of engineers.